Communicating

Campaigning is all about communicating to your potential voters – your job as a candidate is to listen to the communities in your electorate, advocate some positions and views and remain open, transparent and honourable. Your communication plan needs to include meeting and greeting, printed material, social media, attending events, and so on.

In the coming elections it is likely that Facebook, blogs, websites, and possibly Twitter will feature in many local campaigns. Your communication plan needs to be diverse and able to be directed to different groups in your community. Ask yourself: “how does this group of people find out about things?”

The first task, after you have done some research about your diverse community, is to work out what your messages are, the things you stand for, what you want to change or improve. Then have a go at writing your Candidate Statement , a short plain language message posted to all voters in Postal elections. There are some examples in A Gender Agenda. As you draft it, keep getting feedback from your campaign team , mentors or critical friends  and others willing to be honest. This is a great tool to keep you “on message”, relevant, concise and consistent.

Find out more about communicating  in A Gender Agenda

Top tips for political communicating

• keep your campaign positive
• don’t make promises you can’t keep
• understand what you are committing to before you say it
• make sure all your communication complies with Electoral Regulations.